The hard work is done now, you’ve put your product online, ran a successful marketing campaign, and your customers are placing orders!
Now it’s time to get your item out to your buyer.
Excellent customer service and reliable delivery is vital to success in Singapore online store business. Most bad reviews are commonly resolve around 2 things: Product itself and the delivery experience. How you deliver your products to your customers may make or break your online business.
There are 5 common methods of delivery that you can consider for delivering your products to your customer.
1. Post Office
Post Office deliveries are an excellent choice for sending small packages as the price is often low. There are 2 downsides of using post office service. Firstly, you will need to make a trip down to the post office, fill-up the delivery information and queue to get it deliver. Secondly, if the delivery is unsuccessful on the first try, the delivery person will drop the parcel in the nearest post office. Customer will received a note and have to personally go to the post office and collect the product themselves.
Singapore is lucky to have many courier services that offer e-commerce deliveries. These couriers will come to your place to collect the items, and deliver it directly to the recipient’s house or business. Also, most couriers are flexible to accomodate to your needs if you are able to give them regular deliveries.
Couriers prices vary per size of delivery so it is important to analyse competitors. There are several restrictions that may occur when booking a courier. This include; needing a certain size package, or a specific number of items to waive a pick-up charge, or obtain cheaper rates, or even redelivery charges if something goes wrong. See our article on 7 things you need to know about your courier to arrange a booking.
3. Leverage on E-Commerce Platform
There are two main online marketplaces in Singapore i.e. Qoo10 and Lazada, and both of them provides delivery services. Just like uber and grab, these marketplaces are fighting for market shares. So one of the incentives is the subsidised delivery fee when your customers make orders through their platform.
But we like to highlight that many of such incentives will eventually go away, or it is hidden in other costs such as the sales commission by the marketplaces.
So it is important to work up the maths to see if its worth it.
Self-delivery may be time-consuming, but it is the most cost-saving way to deliver your item to your customer. Self-delivery may not be possible if the buyer is far away, or you do not have the time to do it within the agreed timeframe.
While there is no shipping costs, your transport expenses such as petrol cost or mrt fare need to be taken in to account. Also, your opportunity cost should be weight as well.
If you are just getting started, it might be worthwhile to do the delivery yourself first to engage with your customer and receive immediate feedbacks from them.
Self-collect is similar as self-delivery where you will arrange with your customer to collect from you at a designated place. The cons and pros are similar as well. But one good side is that you can arrange a few customers to collect from you at the same place.
It is always best to meet at a public place, or mutual territory to ensure safety for both parties.
So, which one should I use?
There are many factors to decide what is the best delivery option for your business. In fact, you may have to use more than one. Your best choice now may also evolve as your business grow bigger too.
If you are just starting off your business in a small part-time manner, perhaps doing the delivery yourself might be a good way at the start to understand your customers.